We ran all the comments through our LLM stack, ELLAIN, to cluster conversations, rank share of voice, and pull out key themes from the data.

The "Trump vs Harris Perception Study" shows that Trump captured 70% of online discussions, while Harris held 30%. Trump's sentiment was polarized, with a significant proportion of comments falling in the extreme positive and negative ranges. In contrast, Harris's sentiment was more balanced, with most comments around neutral. Foreign policy (24.9%), the Gaza/Israel conflict (23.7%), and taxes (17.1%) were the most discussed topics, followed by issues like Ukraine/Russia (12.6%) and reproductive rights (11.8%). This data highlights the top concerns shaping online conversations about the 2024 election.