Challenges Welcome
Trident sought to amplify their smile messaging in popular culture. With that goal in mind, we integrated them into the Emmys as the official 'smile sponsor' of the show. The program included celebrity interviews, an on carpet representative, signage, sampling at the PEOPLE after party, and distribution on PEOPLE and digital social channels.
I participated in initial brainstorms, tracked deliverables during the activation, and assisted in account management.
Studio 71 extended our awareness and reach by casting Chelsea Briggs and Hollywire as our celebrity interviewer, host, and Trident ambassador on the Red Carpet.
Our sponsored show on Hollywire featured celebrity interviews and prominent Trident branding throughout.
We sponsored the PEOPLE's Red Carpet live. Included Trident pointed questions, integrated Trident messaging into the script, and had 100% share of voice onsite during the Emmys.