Challenges Welcome
Sour Patch Kids wanted to connect to a key consumer passion point, music. In response, we partnered with Billboard to create a 24 video + editorial content series focused on the rising musicians.
I developed creative treatments for video, reviewed analytics and copy on the social channels (YT, FB, Twitter), and account managed the entire project from start to finish.
The reel for the program, the artists that stayed in the house, and sample video content from the project. The Channel.
Wes Stromberg, one of the Patch's favorite artists, gives us an inside look at one of the Sour Patch Kid's music houses. Artists can stay, relax, and create all while on tour.
We used The Patch LA House and an orchestral ensemble to develop one of XYLO's most successful music videos.