Ignited by the promise of artificial intelligence (AI), a war for your data has erupted.
In the well-cushioned boardrooms of silicon valley, executives plot, litigate, and jockey to possess the fuel of the future. These synthetic fuels are not the AI or machine learning systems so fawned over in the media, but the oceans of data that feed them.
Read MoreWho hasn’t been personally insulted on the internet?
A VP of sales recently called me a corporate loving misogynist in the LinkedIn comment section of a Variety post.
At first I was upset. Then amused. Then positively tickled that I appeared important enough to be the target of such self-serving virtue signaling.
Read MoreGeorge Santos became one of six people in the entire US history to be expelled from Congress this week.
His documented antics include lying about his education, employment, age, being Jewish, ties to Sept 11th, founding an animal charity, swindling disabled veterans, using campaign funds on Hermes, Botox and OnlyFans, and embezzling from the unemployment office.
Read MoreGrit, resolve or perseverance in the face of obstacles, has proven to be the most vital skill I’ve developed as a founder.
It’s not as if everything goes wrong; it’s that things go wrong constantly. As the company leader, you have to resolve every nuisance, issue, dispute, problem, situation, ask, or meltdown all while managing a team. The cumulative stress wears on you. Something I took for granted when I was an employee.
Read MoreVideo games will soon become the largest entertainment medium in the world.
Publishers, tech solutions, and agencies have taken notice, racing to fill that demand and battling to become the leader in the next frontier in marketing - in-game advertising.
Read MoreThis week we grew our team, appointing Sara Yazdani as Director of Media & Entertainment PR.
Sara will run overall strategic planning and day-to-day PR campaigns for the company’s roster of clients, managing a team, supporting the CEO Wes Morton, and marketing the company’s line of services.
Her decade+ career includes stints at The Walt Disney Company, Recording Academy, PMK*BNC and BIZ 3. She’s led initiatives for global brands such as Disney, Star Wars, Samsung, Google, Techstars, Grammys, and more, garnering millions of media impressions.
Read MoreWe are entering a new phase at Creativ Strategies in which we need to create structure in order to scale.
That means hierarchies, policies, procedures, and codes of conduct - you know, all the fun stuff people love from corporations.
Many of these business norms are unspoken or written in dry prose in a quickly forgotten employee handbook.
Read MoreWe’ve gotten better at onboarding over our two+ year existence, developing our own process to onboard new employees and clients as we scaled. Here’s the best practices we’ve learned:
Research for understanding
Establish goals and objectives
Check in regularly
Read MoreWe’re ending our day with The Creativ Brief, recapping Advertising Week which officially wrapped yesterday.
The annual advertising conference gathers several thousand marketing and advertising professionals in midtown, Manhattan.
Here’s the biggest trends emerging from our conversations:
In-game advertising panel with Activision Blizzard, Livewire, Spark Foundry, and Digiday
Read MoreQuality is often perceived as inversely related to price.
As the quality increases prices increase; as quality falls price decreases.
However, in business choosing the cheap option usually costs you more in the long run.
Read MoreNetwork effects refer to the phenomenon that the more people use a product or service the more valuable that product or service becomes.
Social media/networks are the primary example. The more people that use a social media service the more valuable the network becomes for both consumers and advertisers.
Read MoreWhat’s your value?
Whether you are entry level, a company executive, or client partner, people want to understand the value you bring. It’s the inescapable reality of capitalism.
A new partner or employee has an unknown value. The key to bringing on new employees or partners lies in aligning value to goals.
Are your deliverables or value propositions aligned with costs?
Do your clients/employer properly understand the value provided? Do they value it more or less?
Are your goals specific and measurable so both sides can judge success?
62%. Digital media now accounts for 62% of media consumption worldwide.
There’s a lot of digital trendspotting, but little analysis on why digital media is vanquishing its older, analog relatives.
Read MoreAutomatic work. That’s the promise of automation.
The massive investments in automation tools promise massive returns for investors and companies that deliver the goods. However, experience has taught me that ‘automation’ in marketing workflows has been oversold as more promise than reality.
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