Star Trek Fleet Command (STFC) was seeking to enhance its digital presence and player acquisition strategies. The game tasked our team with four goals: refreshing the overall brand, optimizing performance by tracking visitor-to-player conversions more effectively, improving visibility in search engine rankings for both branded and non-branded terms, and ensuring its online platforms were fully supported with high-quality web development and creative solutions. This comprehensive approach was essential for driving sustainable growth and maintaining a competitive edge in a crowded game market.

We led a complete brand refresh for Star Trek Fleet Command, introducing new color palettes, themes, and design elements. Partnering with Marzee, we built a custom website that seamlessly integrated the refreshed brand across web, social platforms, and newsletters. To drive engagement, we designed interactive landing pages that achieved a 20%+ download rates, along with pages for sweepstakes, events, and localized content. Additionally, we optimized the site for SEO, directed content production, and provided strategic consulting on media spend and marketing. Working closely with the Trek art team, we delivered high-quality creative assets for both social and in-game teams.

Our work for Star Trek Fleet Command yielded impressive results, including a 237% increase in organic traffic and an average position of 1.36 for “Star Trek” brand terms. The newly built website drove a 58% increase in total users in 2023, and our overall SEO and content strategies resulted in an average boost of 200% in organic traffic per project. Additionally, we delivered a sleek, high-performing website, a complete brand refresh, and hundreds of creative assets that enhanced the game’s digital presence across multiple platforms.