Scopely was launching a new web property based on the famous Scrabble board game. The current game site had numerous bugs, crawling issues and a tight launch timeline. 

We created longer URL strings for indexing in Google. We added content throughout the site and created backlinks from other Scopely properties to increase domain authority. We advised and designed glossary and dictionary pages to rank higher in results and fixed all website bugs.

Scopely has the #1 destination for Scrabble, beating out both Hasbro and Mattel the licensors. We drove 500,000 million organic players over 6 months. Our SEO efforts provide the game approximately 35,000 monthly organic visits from search, with no paid media.