Strategies Case Study
Brand Build for Haven Ventures
Client
Haven Ventures
Industry
Venture Capital
Year
2022
Key Deliverables
Brand Guidelines
Logos
Asset Templates
Challenge
Build a unique brand identity for a spin-off venture capital firm, Haven Ventures. Avoid traditional venture colors of blues and greens and traditional financial aesthetics.
Solution
We completed the brand build in a month and a half, including a logo design, style guide, pattern exploration, typography, messaging hierarchy, and key value propositions.
Results
Our branding was used in their fundraising deck with additional original graphic design. The firm subsequently raised $65 million in initial capital for their venture portfolio.
Challenges Welcome.
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