Strategies Case Study

Iconic Arts Studio Launch

Client

Iconic Arts

Industry

Entertainment

Year

2024

Key Deliverables

Public Relations

Press Launch

Challenge

Iconic Arts was set to launch their studio with iconic talent and executive team in Los Angeles and Tokyo. The studio aimed to fundraise a new round and attract new talent for their growing studio.

Solution

We developed a strategy to launch the studio among major entertainment and business trades, specific to LA. We targeted a pitch that included an exclusive in Variety, presswire release, and subsequent local Los Angeles business trades.

Results

The firm received a featured story in the largest entertainment trade in the USA, Variety, with additional pickup across Yahoo, Morningstar, Businesswire, AOL, IMDb, VentureBeat and LA Business Journal print and online.

The launch received over 311 million impressions from across trade magazines and featured interviews with both the CEO And COO. The firm completed their second raise after our initial campaign.

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