Strategies Case Study
Expanding 1stAveMachine's Reach Beyond Advertising into Tech & Culture
Client
1stAveMachine
Industry
Advertising Production
Year
2024
Key Deliverables
Public Relations
Partnerships
Thought Leadership
Awards
Events
Challenge
1stAveMachine, a New York-based production company, has been producing award-winning video, digital and experiential work since 2004. The company sought to bring its award winning work into the public eye and position 1stAveMachine at the crossroads of innovation, technology, and culture.
Solution
We provided a comprehensive marketing strategy to provide coverage for 1stAveMachine and additional portfolio companies, such as Ammolite Machine (Music Production Company) and Special Guest X (the creative technology partner of 1stAve). This strategy combined PR, thought leadership, event partnerships, and awards to position 1stAveMachine at the forefront of creative production and culture.
Results
With our guidance, 1stAveMachine garnered 199,534,731 media impressions across 35 media placements in the first 6 months. The outlets include Billboard, Complex, Ad Age, Adweek, Yahoo Finance, Marketing Dive, Shots, MediaPost, and more. Their executive team has delivered speaking engagements at Cannes, been featured in Axios interviews, been shortlisted for various awards, and received a full feature spread for their innovative work on the first AI-powered film camera.
Challenges Welcome.
Submit your challenges to the team today!
Loading...
