The FIFTH Agency, a UK-headquartered social-creative agency and subsidiary of FOX and News Corp, launched its U.S. office on the FOX studio lot with zero brand awareness in market.

We developed a comprehensive PR, marketing, and partnership plan to introduce The FIFTH to brand marketers in the US. The approach included a mix of new hire announcements, thought leadership, bylines, and panels at key events with a target of brand marketers.

In the first year of their launch, The FIFTH was featured in the largest advertising and media trades including Cannes, Digiday, Mediapost, Adweek, Ad Age, ThinkLA, the Wall Street Journal, The Hollywood reporter, numerous podcasts, and more. We also brokered custom partnerships with Brand Innovators to host a Culture and Entertainment summit on the FOX studio lot with The FIFTH as the keynote. We placed executives on panels with major brands like TikTok, MilkPep, Canva, 11:11, Ugg, Eos, The Black Tux, and more to generate warm intros and drive business.